3.1464 3.1415926535 3.141592657 3.141592610 3.14133 3.141526 3.173 LEVEL OF PRECISIONPERCENTAGE OF RESPONDENTS Today is Pi Day — the day each year, March 14, that follows the first three digits of pi (3.14). And this year’s Pi Day is a special one: Since — in the U.S. — the date is represented as 3/14/15, we have the first five digits of pi on the calendar.That’s news for some people. When it comes to how many digits of pi people know by heart, the majority only know 3.14. Which is fine! Unless you’re building a bridge, that’s the most you will really need to know.I asked SurveyMonkey Audience to put out a poll to see how far people could get reciting the infinite digits of pi. Of 941 respondents, 836 attempted to name the digits after the decimal point. This is how far they got: 3.14159212 3.1415919 If you can get to the first 3 after the decimal point, you’re in the top 5 percent of pi memorizers. I asked the people who got that far to keep going, and most tapped out shortly after.The biggest drop came after “3.14,” as respondents who got that far made it to “3.141” only about 52 percent of the time.And that’s fine!NASA employees can probably get away with knowing only the first six digits after the decimal point. Also, we have calculators for when we need a few more digits, TI-89s for when those calculators are insufficient and Wolfram Alpha for when we reduce those calculators to a smoking, melted mess.Maybe after the highly anticipated apocalypse, the guys at the Large Hadron Collider will be happy to have that dude who memorized tens of thousands of pi digits around, but for now, he’s just got a weird hobby. Knowing pi is strictly a performative act, like people who readily volunteer their SAT score or high school completion percentage.But, uh, happy holidays.
The effectiveness of mobile advertising is still being debated, but media buyers are already going all-in while also increasing their presence on the Web.Mobile ad spending grew 180 percent to top $4 billion in 2012, according to the latest estimates from digital marketing research firm eMarketer. At the same time, the Interactive Advertising Bureau and PwC US report Internet ad revenues totaled $9.3 billion for the third quarter.See Also: AAM Data: Mobile and Digital Monetization Expected to Rise On the mobile side, eMarketer highlights this year’s exponential growth as an outlier–the expected growth rate for 2013 is a comparatively meager 77 percent, and it slows from there–but predicts the market will surpass $20 billion by 2016.Google is still the mobile-ad king with more than $2.1 billion in revenue and 57 percent market share, but others are closing the gap.Facebook–who only began offering mobile-specific advertising via “Sponsored Stories” mid-way through this year–was the second-largest seller with an expected haul of $339 million for 2012. Mobile earnings estimates for the social giant were as low as $45 million earlier this year. Facebook had no reported mobile ad earnings in 2011.Twitter, also showing no mobile ad revenue in 2011, was this year’s fourth-largest earner with $135 million.Internet Ad Revenues Grow 18 Percent in Q3While mobile was exploding, Internet ad spending continued its steady climb through the third quarter.The sector grew 18 percent year-over-year and 6 percent from the second quarter to reach $9.3 billion.”Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,” says Sherrill Mane, SVP of research, analytics and measurement for IAB, in a statement. To stay updated on the latest FOLIO: news, become a Facebook fan and follow us on Twitter!
Apple hasn’t acknowledged the issue. iFixit noted that a repair would require a full screen replacement — costing $700 — because the cable is soldered to the display controller board.However, the site reported on Monday that the 2018 MacBook Pro has a display cable that’s 2mm longer, potentially solving the problem because it’s under less strain as the laptop opens. iFixit engineer Taylor Dixon noted that he hadn’t experienced the issue for himself, so he couldn’t confirm the cause or whether it’s solved.Apple didn’t immediately respond to a request for comment.First published March 5, 5:28 a.m. PT.Updated March 6, 2:42 a.m. PT: Adds iFixit photo. Aug 31 • Your phone screen is gross. Here’s how to clean it 1 Preview • Apple takes light-touch approach to 13-inch MacBook Pro update See All $1,399 Now playing: Watch this: Mentioned Above Apple MacBook Pro with Touch Bar (13-inch, space gray, 2017) Apple’s new 2018 15-inch MacBook Pro See it Apple Best Buy Tips for improving battery life on your MacBook Teardown site iFixit reports that 2018 MacBook Pros have a longer display flex cable than older models. iFixit Apple apparently altered a part its 2018 MacBook Pro to address the “flexgate” problem, a teardown site reported.Thousands of people complained about the issue in a petition started last year, saying it caused problems with the backlight — from a “stage light” effect at the bottom to a completely dead backlight — in MacBook Pros from 2016 onward.The underlying cause was suspected to be the deterioration of a thin display flex cable that runs through the hinge due to repeated opening and closing of the laptop over several years, iFixit reported back in January. • 2:35 Apple MacBook Pro with Touch Bar 34 Photos Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Aug 31 • Best places to sell your used electronics in 2019 reading • Apple’s 2018 MacBook Pros try to fix ‘flexgate’ problem, report says Comment CNET may get a commission from retail offers. Share your voice See It $1,184 Tags Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Laptops Apple
Vikram in Kadaram Kondan.PR HandoutRajesh M Selva desired to make Kadaram Kondan with Kamal Haasan, but the Ulaganayagan, in spite of being impressed with the script, could not take up the project due to his busy schedule. His liking towards the story became evident after the actor came forward to produce the flick, while roping in Vikram to play the lead role.Kadaram Kondan is an action thriller, which has Kamal’s daughter Akshara Haasan playing an important role. Abi Hassan, Lena, Vikas, Jasmine, Cherry and a host of actors are part of the supporting cast. The film has Ghibran’s music, Srinivas R Gutha’s cinematography and Praveen KL’s editing.Story: Chiyaan Vikram enacts the character named KK, who is on the run in Malaysia. He will be seen as a dangerous man with a murky past. There are complications in his appearance which makes him menacing and unpredictable person. Abhi and Akshara appear as husband and wife in Kadaram Kondan. How their lives and interlinked is the interesting part of the story.Analysis and Reviews:Kadaram Kondan is fast-paced action thriller which impresses the viewers with top notch technicalites. The brilliant action sequences are well-backed by pulsating background score. Vikram looks as stylish as ever in the crisp thriller in which Chiyaan has minimal dialogues. Akshara makes a good debut and Abi Haasan is equally impressive. On the flip side, there are lags in the screeplay here and there. Check out the viewers’ response to the film below:Kaushik LM: #KadaramKondan -Has a Thoongavanam vibe, with the Malaysian milieu setting it apart. Macho #ChiyaanVikram doesn’t have any romantic side to his character, and means ‘action’ all through with a hugely deep bass voice dubbing. He just eases through, sharing space with many actors #KadaramKondan 2nd half – High on stunts – bike chase, car chase, hand to hand combats etc. The ending is decent, with an emotional touch.. Overall, a lightweight action flick with a crisp runtime of 2 hrs. @GhibranOfficial’s work Competent debut for @AbiHassan_#KadaramKondan 1st half – So far, #ChiyaanVikram is akin to a caged, wounded tiger waiting to pounce.. Needless to add, he looks grt on screen with yet another new style trend to impress us. He is brooding and serious throughout – an easy cakewalk for the ‘actor’ in him.. #KadaramKondan 1st half – Takes all its time to set up the core characters. The mysterious KK & a young married couple drive the plot. ‘Thaarame Thaarame’ is a nice melody, sung by @sidsriram .. Debutant @AbiHassan_ ‘s screen presence is pleasing. Hoping for an action packed 2nd! #KadaramKondan 1st half – So far, #ChiyaanVikram is akin to a caged, wounded tiger waiting to pounce.. Needless to add, he looks grt on screen with yet another new style trend to impress us. He is brooding and serious throughout – an easy cakewalk for the ‘actor’ in him..Sathish Kumar M: #KadaramKondan Excellent Debut got @AbiHassan_ He comes throughout the movie and has done complete justice to the role. Didn’t feel that it was his debut film. Proud moment for #Nasser @nasser_kameela #KadaramKondan Director has tried to give ‘A’ Class Action Thriller. Cinematography & BGM by @GhibranOfficial adds more value to the film. Slow paced screenplay. #ChiyanVikram Looks Vera Level. His action scenes in the second half has come out well. Good debut for @AbiHassan_Review Ram: The stunt sequences in #KadaramKondan are well shot, but surely not well choreographed. They are in fact tedious. Action is nothing but chases here in different forms like bike, car, walking and running. Doesn’t build any tension while watching…ZaZuOke: #KadaramKondan I thoroughly enjoyed that and with that being said as a non-tamil as an African Canadian #ChiyaanVikram is hands that with that performance the best Tamil industry has to offer such talent .. blown away just wow… Thank you so muchSidhu: #KadaramKondan: Crisp and progressive thriller that qualifies as a fair watch. #ChiyaanVikram is in his element and handles the film well along with @AbiHassan_ who is equally impressive. Some good action upholds the second half!Dumeel Dravidian: #KadaramKondan 1st half is like roller coaster ride.. Stunts & bgm were amazing.. Chiyan is the pulsating.. If 2nd half carries the moment like this.. Then it will be massive comeback for Vikram..@RajeshMSelva nails in direction department @GhibranOfficial oh man u r a rockstar #KadaramKondan #KadaramKondan Theatre erupted for this scene.. Stunts & visuals on par with Hollywood standards.. Much awaited moment for chiyaan fans.. It will biggest blockbuster of this year next to #Viswasam & #Kanchana3 #KadaramKondan Done with the 2nd half.. Without thinking just book the tickets buddies. Perfect entertainer from chiyan this time.. Pre climax twist will stun you like hell.. WINNER.. 4/5sridevi sreedhar: #KadaramKondan : interval report : Fast paved & Slick …u cannot take ur eyes off #ChiyaanVikram who has least dialogues, looks Superstylish and riveting new boy #Abhi is apt .. So happy for @AbiHassan_ one of the most promising debutant in recent time. He has done a fabulous job You have all the reasons to smile and be proud @nasser_kameela and #Naseer sir #KadaramKondanRamesh Bala: #KadaramKondan [3.25/5] : A racy action thriller.. Jus 2 hrs flat.. #ChiyaanVikram ‘s stylish action sequences are the major highlights.. @AbiHassan_makes a fine debut.. @aksharahaasan1 @GhibranOfficial’s BGM Dir @RajeshMSelva has made a neat action entertainer.. #KadaramKondan 1st Half: Racy.. Riveting.. #ChiyaanVikram subtle Mass.. The story happens in a day.. Nicely setup for an explosive 2nd half.. @GhibranOfficial BGM Thaaru Maaru.. Going good so far..Kaazhingan: #KadaramKondan 1st half is like roller coaster ride.. Stunts & bgm were amazing.. Chiyan is the pulsating.. If 2nd half carries the moment like this.. Then it will be massive comeback for Vikram.. @RajeshMSelva nails in direction departmentKrishna Krish: #KadaramKondan 1st Half: Racy.. Riveting.. #ChiyaanVikram subtle Mass.. The story happens in a day.. Nicely setup for an explosive 2nd half.. @GhibranOfficial BGM Thaaru Maaru..Going good so far..DJ: #KadaramKondan what an movie unimaginable performance by chiyaan Anna ,stunt sequence Vera level Especially opening entry Vera level ,Pukka mass really enjoyed the movie , waiting for 2nd timePrashanth Rangaswamy: #KadaramKondan Interval – Slow paced screenplay , Ok va poguthu so far. Stunts – Just exceptional. Easily the career best performance for @aksharahaasan1 so far. And Mr. Chiyaan – Truly hollywood standards. Second half fightellam mass panni irukaapdi. Classy is the word ! #KadaramKondanHisham: #KadaramKondan – So well made action thriller which will engage you through out. Super good looking Chiyaan supported by some good supporting actors. Perfect casting, good direction and brilliant music score. Easily the best Chiyaan movie after ages. Sure shot HIT. Go watch..!!
Egyptian president Mohamed MorsiDeposed Egyptian president Mohamed Morsi is being detained in conditions that fail to meet international standards and could lead to his premature death, according to a report released Wednesday by three British lawmakers.Morsi, who has a history of ill-health including diabetes, liver and kidney disease, is not receiving the adequate medical care required, the members of parliament found.The parliamentarians — who formed an Independent Detention Review Panel — also highlighted that 66-year-old Morsi is kept in solitary confinement for 23 hours a day, with just one hour for him to exercise alone.That could be classified as torture by the UN special rapporteur on torture and other cruel, inhuman or degrading treatment or punishment, the panel noted.”Our conclusions are stark,” said panel chair Crispin Blunt MP, presenting the findings in London. “On his health, the denial of basic medical treatment to which he is entitled could lead to his premature death.”The whole overseeing chain of command up to the current president would have responsibility for this.”The panel requested to visit Morsi in prison to review detention and health conditions, but said it received no response from Egyptian authorities.The report was compiled using “all available testimonies”, including witness statements, reports by NGOs and evidence submitted independently, it added.Abdullah Morsi, Morsi’s son, who told the panel he has been denied access to the deposed president along with other relatives and his legal team, was quoted as saying in the statement that their “fears and concerns have been confirmed by the findings”.He called on the international community to condemn his father’s treatment and “push the Egyptian government to allow his family to visit, and for him to receive medical care”.”We do not want him to die in prison,” he added.Morsi was Egypt’s first democratically elected civilian president following the 2011 overthrow of longtime leader Hosni Mubarak during the Arab Spring uprisings.But his year in power proved deeply divisive and he was ousted by current president Abdel Fattah al-Sisi, then the army chief, amid mass protests in 2013.
Leaders with Journey for Justice Alliance, Black Lives Matter Houston, HISD Parent Advocates and other groups organized a town hall this weekend.As lawmakers head into the Texas legislative session this week, tensions have intensified over the future of Houston schools and the threat of a state takeover of the Houston Independent School District due to chronically low-performing schools.It’s included a bizarre press conference with the outgoing Harris County Treasurer, who called for a state takeover and got doused with water by a protestor; a scathing tweet from Gov. Greg Abbott calling HISD leadership a “joke” and a “disaster;” and a crowded town hall where advocates and parents renewed their call for a lawsuit against the Texas Education Agency.“Right now we are focused on holding off the takeover,” said Kandice Webber with Black Lives Matters and one of the town hall organizers.“We need to sue the TEA. There are no if’s, and’s or but’s about it and we need to get the school board involved in that fight. It’s what the community wants and it’s what our kids deserve, so that is our big push,” she said. The threat of a state takeover stems from a state law, known as HB 1842 and passed in 2015. It requires the state’s Education Commissioner to close schools or replace the entire elected school board if even one public school has failed state standards for five or more years. A separate law, known as SB 1882 and passed in 2017, gives a school board a two-year pause on those sanctions if they temporarily give financial and administrative control of the struggling schools to an outside group, such as a charter school network or nonprofit.Last year, HISD had 10 schools that could trigger the state takeover. This year, four are on the watch list: Highland Heights Elementary School, Henry Middle School and Kashmere and Wheatley high schools.In December, the Houston school board considered requesting proposals from outside groups to temporarily manage those schools. A nonprofit organized by Mayor Sylvester Turner’s office wanted to partner with the district and manage them, similar to a partnership model used in Los Angeles. The board decided 5-4 not to request any proposals — though it has until Feb. 4 to send any partnership proposal to the state.That timeline was already creating pressure.But Abbott’s tweet has intensified the debate. The governor said that the board’s “self-centered ineptitude has failed the children they are supposed to educate. If ever there was a school board that needs to be taken over and reformed it’s HISD. Their students & parents deserve change.”HISD board members have pushed back against that criticism. To embed this piece of audio in your site, please use this code: X To embed this piece of audio in your site, please use this code: Listen In response to Abbott, HISD Board President Rhonda Skillern-Jones said on social media that it’s “sad governing by tweet has become acceptable. Disappointing that opinion has replaced facts.”She pointed to the fact that 91 percent of HISD schools meet standard and the number of schools requiring improvement has dropped from dozens to just four.“I’m a getting a little tired of HISD being the piñata district in our state when in reality we have a lot of great things in our district,” said Sergio Lira after a similar call by former Harris County Treasurer Orlando Sanchez.However, some Houston parents have said that it’s hard to disagree with Abbott’s assessment of the board’s performance. One of them, Heather Golden, posted on Twitter that trustees aren’t serving kids and something must change.At the town hall held Saturday in Kashmere Gardens, there also was a strong push for change: to promote more equity in public schools instead of school choice.Jitu Brown, a community organizer from the Chicago’s south side and with the Journey for Justice Alliance, compared what’s happening in Houston to efforts to close schools or privatize public education in cities like Chicago, New Orleans, Detroit and New Jersey.“School choice is a scam,” Brown said, urging the crowd to chant along.Over 100 people, including parents, educators and community members joined the town hall. Among them was Telicia Fogle-Simon. She grew up in the neighborhood and graduated from Kashmere High School. Fogle-Simon, a former teacher and now a nonprofit director, said that she came with questions about Kashmere’s future and left the three-hour meeting hopeful.“Working with the community organizers I believe that the fight to keep our schools open and not close them and have privatization come in is actually going to be able to be successful,” she said.What happens to the future of the schools and HISD as a whole depends on a mix of factors, including how the four struggling schools perform this academic year; what the board decides to do with them or with the TEA; and if lawmakers revise the trigger law, or make other changes in the new legislative session. 00:00 /01:03 X Listen 00:00 /00:54 Share
Dame Maggie Smith and other actors from Warner Bros.’ Harry Potter films will be giving voice to characters in the new “Harry Potter: Hogwarts Mystery” role-playing game, which is officially slated to launch April 25.In the game, players create a personalized student avatar to experience life as a student at the famed Hogwarts School of Witchcraft and Wizardry. It’s set in the 1980s, before Harry Potter’s birth.Smith, who played Prof. McGonagall in WB’s big-screen adaptations of J.K. Rowling’s best-selling books, said, “If I could attend Hogwarts as a student, I would be most excited to attend the potions class taught by Severus because it is the most exotic.”In addition to Smith, actors from the Harry Potter films providing voiceovers for Jam City’s “Harry Potter: Hogwarts Mystery” are: Michael Gambon (Prof. Dumbledore), Warwick Davis (Prof. Flitwick), Sally Mortemore (Madam Irma Pince), Gemma Jones (Madam Pomfrey) and Zoe Wanamaker (Madam Hooch). Popular on Variety ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 The free-to-play mobile game is developed by L.A. games studio Jam City in partnership with Portkey Games, Warner Bros. Interactive Entertainment’s game label dedicated to Rowling’s Wizarding World.“Harry Potter: Hogwarts Mystery” players join one of the four Hogwarts Houses before progressing through their years at Hogwarts, participating in magical classes and activities such as Potions and Transfiguration. As players improve their skills, they unlock new locations, spells and other magical abilities — and their decisions affect their character’s story arc and how other characters interact with them.The game will be available for mobile devices via Apple’s App Store, Google Play, and the Amazon Appstore. More info is available on HarryPotterHogwartsMystery.com as well as on the game’s Facebook and Twitter accounts.Separately, WB’s Portkey Games also will be publishing the forthcoming “Harry Potter: Wizards Unite” augmented-reality game being developed by Niantic Labs (the company behind “Pokemon Go”).
The show titled Flow is a revolutionary form of theatre that combines the art of dance with storytelling. Organised by Zorian Cross Productions and Art in Motio, the production will showcase over six forms of dance (including ballet, lyrical contemporary, modern and theatre jazz) with six different genres of music (including Broadway, 80’s pop, classical, and EDM), in six different stories showcased within the span of an hour and a half.Directed by Zorian Cross, Flow consists of a team of three choreographers and thirteen dancers to create an epic show the city has ever seen. Also Read – ‘Playing Jojo was emotionally exhausting’Cross is a multi-award–winning actor and playwright. In just five years of theatrical experience, he has played major roles in plays by authors ranging from Shakespeare to Dario Fo, as well as his own original work. His first original play, The Coming Out, not only became a local sensation at the 2011 Short+Sweet theatre festival in Delhi, but also won him the Best New Talent award for acting and writing. The play went on to be performed in five different cities across the world, winning five awards in Bangalore and one in Sydney. He plans to revolutionise the Delhi theatre scene through his company – Zorian Cross Productions with the aim of promoting original work and discovering and nurturing fresh talent. The company’s debut production, Game Night, became the biggest theatrical sensation of the year, garnering over eight sold out shows. When: 25 October Where: Kamani Auditorium, Mandi House, Timing: 7 pm
Polish satellite pay TV operator ‘n’ has launched an OTT service. The service – nVOD NET – will give ‘n’ subscribers access to thousands of additional TV series and movies; it launched on November 28.The platform will include Hollywood films, series and documentaries as well as video-on-demand libraries from Polish broadcaster TVN and US premium broadcaster HBO. It will initially be available to around 50% of the company’s subscribers by connecting their decoder to the internet via cable or WiFi and will be free until the end of February 2012.Christian Anting, vice-president and chief operating officer of ‘n’, said: “Today’s news continues our strategy of providing our customers with the best premium content and latest technology innovations. With the launch of nVOD NET, ‘n’ will give subscribers the ultimate in-home movie viewing experience, taking video functionality to a whole new level. We are able to offer access to the best content from leading television producers like TVN and HBO, as well as local and thematic programme offerings via broadband connection.”
Turner’s cable news net CNN International has hired Owen Wyatt for a newly-created digital and affiliate sales role.Wyatt joins from YouTube channel operator Base79. At CNN International he will be tasked with growing the range of affiliates the news channel works with and developing its training and consultancy services.CNN’s new recruit will report to Greg Beitchman, CNN International’s vice president, content sales and partnerships who joined the company from Reuters late last year. He said: “With Owen on-board CNN’s partners can expect even more innovation and enterprising commercial opportunities.”Wyatt said: “As the leading global player in news, CNN also has a huge opportunity to grow our distribution with out of home partners in mutually beneficial relationships that takes CNN content to an even greater audience on new and innovative platforms.”Prior to Base79, Wyatt was head of video at newswire Reuters and a producer at Sky Sports.CNN’s international said his appointment marked another step in Rani Raad’s restructuring of the commercial business since becoming chief commercial officer in February 2013.
Subscription VOD service iflix has opened an office in Cape Town as it launches a plan to offer streaming content in sub-Saharan Africa.iflix Africa will be based in South Africa, and is planning initial SVOD service launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe in Q2 and Q3 of this year.This is to target Africa’s young adult populations, and take advantage of rapidly improving internet services and increasing smartphone penetration.Andre de Wet, former CEO of South African shopping comparison site PriceCheck, will lead iflix Africa. “We are passionately focused on providing the broadest selection of premium content at a price everyone can afford,” he said.The African move comes two years after iflix launched in Asia, where it is now in 18 territories (including the MENA region) and has more than five million members.It also follows the completion of a US$90 million funding round that saw the likes of Liberty Global and Zain Group join Sky, Ctacha Group and Evolution Media has significant investors in the business.“The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story,” said iflix co-founder and CEO Mark Britt. “As Africa transitions from the margins to the mainstream of the global economy, there is a unique, once-in-a-generation opportunity to fundamentally shift the way a billion people consume and enjoy content.“By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”The iflix service offers thousands of TV shows and movies from Hollywood, Bollywood and Nollywood (Nigeria), plus other local and regional programming. iflix Africa plans to introduce exclusive series from the continent.
Channel 4 has launched a digital ad sales service aimed at third party content publishers, with BT Sport on board as its first partner.The digital ad sales house will offer advertisers “unique first-party data” and Channel 4 is seeking partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks.Channel 4 said that expanding into digital ad sales representation will help it to grow its digital revenue and to compete with global media giants like Facebook and Google. BT Sport’s dynamic advertising inventory will be exclusively sold through 4 Sales from this month.Channel 4’s head of digital and partnership innovation, Jonathan Lewis, said that it will offer advertisers and agencies a “large-scale, one-stop-shop for quality digital content which is underpinned by Channel 4’s reputation as an advertiser-safe environment, leading ad tech innovation and our award-winning viewer data strategy”.“BT Sport has arguably one of the most demanded premium dynamic ad inventory in the market with its exclusive UEFA Champions League coverage, 42 Premier League games, The Emirates FA Cup, and Premiership and European Rugby and we look forward to welcoming them and more partners on board in 2018,” he added.Jeremy Rosenberg, head of advertising partnerships at BT said: “We are delighted to be partnering with Channel 4 with their advanced DAI (dynamic ad insertion) solution to drive efficiencies and relevant advertising across BT Sport’s live streaming service across desktop and our award winning app.”The news comes after Channel 4 became an exclusive UK partner to the European Broadcaster Exchange (EBX) in November, taking a 25% stake in the new business alongside its three establishing partners ProSiebenSat.1, TF1 and Mediaset.EBX aims to establish a European video-on-demand exchange to cater for the growing demand for multi-territory video campaigns at scale, initially traded programmatically. It will be headquartered in London and is due to start trading in early 2018.In other ad-related news, last April Channel 4 launched a new interactive VOD format that lets advertisers address viewers by name using data provided by the 15 million people registered to Channel 4’s digital and on-demand service All 4.