Share your voice Star Wars returns Star Wars Episode 9: Release date, cast, director and theories Mark Hamill just tweeted the best Star Wars Episode IX trailer tease Tags 77 Photos Star Wars TV and Movies 0 Boyega isn’t the only Star Wars cast member willing to tantalize fans with his secret knowledge. Kylo Ren actor Adam Driver told Deadline he was privy to a key clue to the trilogy’s ultimate path. “With Star Wars, I had one piece of information of where it was all going, and that’s where it has been in my head for a long time, and things were building towards that,” he said.Boyega and Driver are keeping the details classified, but it gives fans a fantastic opportunity to speculate about what it all means. You can check out our roundup of Episode 9 rumors right here. Post a comment Boyega posted a close-up look at his hands, which appear to be covered in dirt with a drop of blood oozing out of his left thumb. “The whole team pushed themselves today to achieve something visually crazy,” he says.So what could cause dirty hands and a cut? It could be an epic battle scene of some sort, or some other tense, action-packed moment. 2019 movies to geek out over The final chapter in the latest Star Wars trilogy is cloaked in mystery. We know we’ll be catching up with Rey, BB-8, Finn and Poe, but filming is still underway and the Dec. 20 release date for the J.J. Abrams-directed film is far off. John Boyega, who plays Resistance fighter Finn, knows fans are desperate for information. He delivered an epic teaser to Instagram on Tuesday, writing, “I’ve had many moments of shock on set but not like today and I can’t wait until you know why.”
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Register Now » Growing a business sometimes requires thinking outside the box. The digital age is upon us, and it is unsparing in its reach. Every aspect of a company needs innovating in order for the organization as a whole to stay ahead of the competition.Related: 4 Ways Entrepreneurs Can Embrace the Next Phase of Digital Maturity, ‘Cognitive Transformation’In this world of demanding consumers, then, catching their attention via effective messaging is vital to begin any relationship, and only continued — and excellent — marketing will sustain a loyal customer base in a time of constant disruption.Here are five ways to build a better marketing strategy using innovative technology, and to stay ahead of the game in the digital age.1. Use blockchain as a tool to reach consumers.Today’s web ecosystem is one of interconnected subcommunities. The vast scope and nuances of these communities can make it hard to segment them into distinct, targetable groups. It also makes it harder to reach these distinct communities without an intermediary. However, technology like the blockchain is making it easier than ever to reach out directly to these types of groups.Related: When It Comes to Innovation, Go Big or Go HomeThe potential of a marketing tool to be able to reach a global community in a hyper-targeted, peer-to-peer fashion is on the horizon. If the disruption blockchain is capable of is any indication, this tech should be keeping status quo web marketers up at night.2. Target connected channels.Web channels and forums are based on interests, but are completely sustained by the free flow of information, relationships and exchange among their members. While some tend to be static or exclusive, many are constantly growing, sharing and adapting organisms. Finding and targeting these communities should be a key plank in any effective marketing strategy.For example, blockchain content platforms like DAC are global, decentralized and absolutely dependent on the constant communication and exchange of information among their members. For DAC, this means using blockchain technology to incentivize audio content creators and their fans to build and develop a robust content community..The blockchain-based audio-content website model aims to create and foster a sense of community among music fans across the world. In today’s web, messaging to one of these members is a way to message to his or her entire network — which should have any savvy CMO champing at the bit.3. Incentivize a community of supporters.The digital age has created many new channels for companies to reach their target audience, but many established digital marketing techniques have become less effective in recent years. Instead of solely advertising a message to your audience, you can achieve more impactful outcomes by incentivizing that audience with benefits that turn its members into active supporters of your company.Blockchain startup Agora, which offers end-to-end verifiable voting technology, has incentivized an audience through its token bounty program as well as the company’s core product. Agora has engaged its community by offering rewards to those who share its message on social media and other channels.Agora has also built reward mechanisms into its own voting platform. Through one such mechanism, governments can reward voters, using Agora’s tokens, for casting a ballot, which may ultimately serve to increase global political participation.4. AI has already arrived, and it’s smarter than you.Once the stuff of science fiction, artificial intelligence has recently exploded in scale and practicality. It is showing tremendous promise as a tool for marketing and messaging. As companies like Google develop efficient and effective marketing AI, incorporating this tech into future marketing plans will be crucial for any company that wishes to survive.Self-taught AI will be able to create more efficient algorithms than any human is capable of programming, meaning that customers will be reached more precisely and effectively than ever before.AI could even be responsible for creating marketing content, instantly adjusting its messaging according to user response. Anyone expecting to keep up with the growing number of platforms and segmentations that will define the digital age must begin to understand and embrace artificial intelligence as the uber-tool it will become.5. Big data is only getting bigger — so, use it.The current juggernaut technology in online advertising is the aptly named Big Data. Collected from the web habits of billions of users, this data is used by advertisers to classify and predict the habits of its consumers. Big Data will only get more important as the internet continues to grow and influence more aspects of our lives.Related: How Blockchain Is Creating a New Future for Digital MarketingThe internet of things (IoT) will be the interconnected network of all appliances and machines in one’s life. For example, sensors detecting the temperature will be able to communicate and adjust every appliance in the household to the ideal setting. This expanded network will create increased amounts of data, all of it useful for marketing purposes and targeting. The company that successfully models this IoT data will be able to conquer the future of marketing.How do you think technology can influence the future of marketing? March 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global