Kerala launches Yalla Kerala campaign to woo Arabian tourists

first_imgIn a bid to woo the west Asian tourists, Kerala Tourism Board has launched ‘Yalla Kerala’ campaign in major countries like Saudi Arabia, Qatar, Bahrain, UAE, Kuwait and Oman.‘Yalla’ which in Arabic means ‘let’s go’ aims to lure the growing popularity among the Arabian travellers to ‘God’s Own Country’ Kerala. This new initiative was adopted after a very positive response from the Arabian tourists to a campaign showcasing the state’s waterfalls and backwaters on Dubai’s taxis.The ‘Yalla Kerala’ campaign is set to adopt the ‘most friendly destination’ outlook to position itself in the aggressive campaigns as Monsoon, Ayurveda, Health and Wellness holidays, historic and cultural affinities along with good connectivity in the Arabian landscape.Commenting on the promotional campaign in various media, Director of Kerala Tourism Board, P Bala Kiran said, “The tourist arrivals to Kerala from the six nations have shown a growth in the range of 42.54% to 169.05% in 2016. The significant chunk of the marketing funds is being used in view of the increase in Arab footfall.”In the taxi campaigning, as many as 200 Kerala-branded taxis will ferry the message of ‘A Faraway Land Four Hours Away’ from three international airports with eye-catching visuals featuring hill stations, backwaters, waterfalls and also Ayurvedic therapies – through the streets of Dubai.last_img read more

Appraisal Institute Publishes New Update to Comprehensive Textbook

first_img in Data, Government, Origination, Secondary Market, Servicing Share Agents & Brokers Appraisals Attorneys & Title Companies Company News Investors Lenders & Servicers Processing Service Providers 2013-09-23 Tory Barringer Appraisal Institute Publishes New Update to Comprehensive Textbookcenter_img The “”Appraisal Institute””:http://www.appraisalinstitute.org/ announced the 14th edition of “”The Appraisal of Real Estate,”” the newest update to the profession’s most comprehensive source of information for appraisers and other real estate professionals.[IMAGE][COLUMN_BREAK]The 14th edition has been restructured to mirror the organization of the valuation process, moving from the identification of problems to the report of defined value. It also includes more discussion on scope of work, more background on the evolution of national and international appraisal standards, and expanded coverage of topics explored in previous editions such as green building and the use of automated valuation models.””Today, while real estate markets–and real estate professionals, work themselves out of the economic downturn of the previous five years, both appraisers and users of their services can be assured that this volume builds on time-tested foundational knowledge and contains the most up-to-date information and learning on valuation available anywhere,”” wrote Appraisal Institute president Richard L. Borges II, MAI, SRA, in the book’s foreword.””The Appraisal of Real Estate, 14th Edition”” is available in hardcover or PDF. September 23, 2013 447 Views last_img read more