Ed Lenderman, Posted: April 25, 2018 Firefighters contain house fire in Pacific Highlands Ranch area Updated: 9:54 AM Ed Lenderman April 25, 2018 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) — A family of four escaped their burning home this morning in San Diego’s Pacific Highlands Ranch neighborhood near Carmel Valley, but their garage and two vehicles were destroyed by the fire and smoke damaged much of the home, causing a loss of about a quarter-million dollars, authorities said.The blaze, reported about 4:15 a.m., prompted fire crews to evacuate several nearby homes in the 15000 block of Sierra Rose Trail near Blue Dawn Trail, San Diego Fire-Rescue Department officials said. No injuries were reported.Firefighters arrived to the upscale community near Carmel Valley to find flames and heavy smoke spewing from the garage of the home, SDFD spokesman Monica Munoz said. The crews quickly worked to evacuate nearby homes and search the burning house, though they later learned the two adults and two children who lived there had already evacuated safely.Fire crews knocked down the flames by 4:40 a.m. and extinguished a hot spot that flared up a few hours later.According to reporters at the scene, the home was equipped with new smoke alarms that alerted the family and allowed them plenty of time to escape unharmed. Personnel from the American Red Cross responded to assist the family find temporary shelter, Munoz said.Fortunately, no one was hurt and the damage was mostly confined to the garage, with a bit of extension into the second-floor bedroom above the garage,” Munoz said. “The combination of the fire door between the garage and the home, and quick action by firefighters, saved the first floor of this home from burning.”Two vehicles in the garage were destroyed and there was smoke damage throughout the house, Munoz said. Investigators estimate the fire caused $150,000 worth of structural damage and destroyed contents valued at $100,000.Metro Arson Strike Team investigators were on scene this morning but were unable to determine what caused the blaze. Categories: Local San Diego News FacebookTwitter
The effectiveness of mobile advertising is still being debated, but media buyers are already going all-in while also increasing their presence on the Web.Mobile ad spending grew 180 percent to top $4 billion in 2012, according to the latest estimates from digital marketing research firm eMarketer. At the same time, the Interactive Advertising Bureau and PwC US report Internet ad revenues totaled $9.3 billion for the third quarter.See Also: AAM Data: Mobile and Digital Monetization Expected to Rise On the mobile side, eMarketer highlights this year’s exponential growth as an outlier–the expected growth rate for 2013 is a comparatively meager 77 percent, and it slows from there–but predicts the market will surpass $20 billion by 2016.Google is still the mobile-ad king with more than $2.1 billion in revenue and 57 percent market share, but others are closing the gap.Facebook–who only began offering mobile-specific advertising via “Sponsored Stories” mid-way through this year–was the second-largest seller with an expected haul of $339 million for 2012. Mobile earnings estimates for the social giant were as low as $45 million earlier this year. Facebook had no reported mobile ad earnings in 2011.Twitter, also showing no mobile ad revenue in 2011, was this year’s fourth-largest earner with $135 million.Internet Ad Revenues Grow 18 Percent in Q3While mobile was exploding, Internet ad spending continued its steady climb through the third quarter.The sector grew 18 percent year-over-year and 6 percent from the second quarter to reach $9.3 billion.”Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,” says Sherrill Mane, SVP of research, analytics and measurement for IAB, in a statement. To stay updated on the latest FOLIO: news, become a Facebook fan and follow us on Twitter!