Each publisher has approached tablets at its own pace, with its own purpose. The result has left a scattered set of protocols across the industry.The International Digital Enterprise Alliance (IDEAlliance), an association serving players across the digital media supply chain, is attempting to simplify the process of tablet issue production by eliminating many of the competing formats and workflows. The goal is an industry standard called OpenEFT—guidelines to direct the packaging, delivery and display of digital magazines for everyone in the ecosystem. OpenEFT’s final draft was unveiled late last month.“We, as publishers, would like to be able to provide a designed-for-tablet, interactive edition to all the newsstands,” says Sean Keefe, executive director of publishing technology for Hearst Magazines. “But right now, not all of them take the same file formats.”The benefits for publishers are two-fold. Tablet issue production would become a more efficient process, while the barriers to third-party innovation would be lowered. Tablet issue production can be convoluted now. Hearst currently produces up to three formats (and several variants) of its magazines, depending on the brand and the newsstand they’re working with; Next Issue Media, a digital newsstand, is forced to adapt about six formats for its storefront. Many of those conversions are labor intensive and require quality assurance testing at multiple points.Ideally, says Keith Barraclough, CTO and vice president of products for Next Issue, the exchange of files would be simplified, QA would only be needed once and the process could be automated.“Whether OpenEFT can do all this as it goes through its standardization process and tools and manufacturers come along and adopt, that’s all a big ‘TBD,’” he says. “But that’s the nirvana we’re looking for.”An open specification already exists, called ePub, but it was built to handle books, not magazines.“The orientation toward imagery, layout and the subtlety of the navigation of a magazine is something that’s evolved more,” Barraclough says.While Dianne Kennedy, vice president of emerging technologies for IDEAlliance, says OpenEFT is closely modeled after ePub, she adds that the need for tablet-optimized ad units is another major reason the book-centric format needed to be tweaked for digital magazines.Magazine staff have to manipulate the units from the agency, often without being exactly sure of how the final product was supposed to render. The costs and confusion make their use rare.“Magazines, unlike books, rely a lot on the ad model,” Kennedy says. “There is no specification for the exchange and rendering of this interactive content, so the magazines have been limiting the number of interactive ads they will accept.”Regardless of how or why they started with tablet editions, publishers will agree that improving production efficiency is beneficial.Now, it’s up to them to adopt the standard.
Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email firstname.lastname@example.org.Share this:TwitterFacebookLike this:Like Loading… RelatedWilmington Boy Scouts Troop 136 To Hold Car Wash On September 8 To Benefit McLaren Family Following TragedyIn “Community”Cub Scout Pack 136 Announce Pumpkin Sale, Haunted Trail Walk & Haunted House FundraisersIn “Community”Wilmington Boy Scouts To Hold Car Wash On May 19In “Community” WILMINGTON, MA — Wilmington’s Boy Scout Troop 136 held a Car Wash fundraiser on Saturday, September at the Friendship Lodge.All proceeds benefited the McLaren family of Wilmington. On July 30, Tom McLaren was injured in a motorcycle accident on his way to work on Route 128. He remains hospitalized with serious injuries. Tom’s family includes his wife Wanda, and his two children, Leila and David. David is a member of Troop 136.For those who were out of town and unable to attend, a GoFundMe was set up by friends of the family at http://www.gofundme.com/support-for-the-mclaren-family. Any and all donations are greatly appreciated and will go directly to the family for living and medical expenses.Below are photos of the event, from Dick Searfoss, posted on the Friendship Lodge’s website:
Egyptian president Mohamed MorsiDeposed Egyptian president Mohamed Morsi is being detained in conditions that fail to meet international standards and could lead to his premature death, according to a report released Wednesday by three British lawmakers.Morsi, who has a history of ill-health including diabetes, liver and kidney disease, is not receiving the adequate medical care required, the members of parliament found.The parliamentarians — who formed an Independent Detention Review Panel — also highlighted that 66-year-old Morsi is kept in solitary confinement for 23 hours a day, with just one hour for him to exercise alone.That could be classified as torture by the UN special rapporteur on torture and other cruel, inhuman or degrading treatment or punishment, the panel noted.”Our conclusions are stark,” said panel chair Crispin Blunt MP, presenting the findings in London. “On his health, the denial of basic medical treatment to which he is entitled could lead to his premature death.”The whole overseeing chain of command up to the current president would have responsibility for this.”The panel requested to visit Morsi in prison to review detention and health conditions, but said it received no response from Egyptian authorities.The report was compiled using “all available testimonies”, including witness statements, reports by NGOs and evidence submitted independently, it added.Abdullah Morsi, Morsi’s son, who told the panel he has been denied access to the deposed president along with other relatives and his legal team, was quoted as saying in the statement that their “fears and concerns have been confirmed by the findings”.He called on the international community to condemn his father’s treatment and “push the Egyptian government to allow his family to visit, and for him to receive medical care”.”We do not want him to die in prison,” he added.Morsi was Egypt’s first democratically elected civilian president following the 2011 overthrow of longtime leader Hosni Mubarak during the Arab Spring uprisings.But his year in power proved deeply divisive and he was ousted by current president Abdel Fattah al-Sisi, then the army chief, amid mass protests in 2013.
Popular on Variety Noah Schnapp of “Stranger Things” fame has joined the voice cast of “Wolves in the Walls,” an animated VR series based on Neil Gaiman’s children’s book by the same title. Schnapp will be voicing the brother of Lucy, the main character of “Wolves,” in the second chapter of the series, which is scheduled to premiere in April. “We believe that Noah Schnapp brings a special quality to the brother role,” said “Wolves” director Pete Billington. “As soon as he read his first line, we were smitten. We love him in ‘Stranger Things’ and can’t wait for audiences to hear his performance in ‘Wolves in the Walls.’” Fable, the immersive entertainment company behind “Wolves in the Walls,” shared the casting news exclusively with Variety ahead of Sundance. The company is also using the film festival to announce a new focus on what it calls virtual beings — characters that are powered by artificial intelligence and can respond to and interact with their audience. CREDIT: Courtesy of Fable ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Fable plans to premiere “Whispers in the Night” this coming summer, when the company is also going to hold a virtual beings conference in San Francisco. But even with that new focus on virtual beings, Fable plans to continue to work on “Wolves in the Walls,” which the company wants to release to consumers once it has finished all 3 parts, likely in 2020.This week, Saatchi, Billington and Shamash argued that virtual beings powered by artificial intelligence can ultimately make such VR stories more meaningful, even if they may exist on multiple screens. Most consumers would not watch VR movies for longer than a couple of minutes, said Saatchi.However, smart displays and phones might provide an opportunity to interact with virtual characters far more often, and for longer periods of time — which could ultimately lead to characters inviting viewers to join them in VR again. “I don’t think it cannibalizes VR at all,” he said.And some of that artificial intelligence-based interactivity may even find its way back into “Wolves in the Walls,” suggested Shamash: “‘Wolves’ will be this living, breathing thing.” CREDIT: Courtesy of Fable “We are changing the make-up of our team radically to add machine learning folks,” said Fable co-founder and executive producer Edward Saatchi.Fable’s first foray into this new area of interactive story-telling with virtual beings is called “Whispers in the Night,” which is a kind of spin-off of “Wolves in the Walls.” In the piece, viewers get to interact with Lucy, the main character of “Wolves in the Walls,” and even have conversations with her. “‘Whispers is a natural language processing project where you can talk to a character,” said Saatchi.Much like “Wolves in the Walls,” “Whispers in the Night” is also a VR experience, but Saatchi said that the company was working on quickly bringing the character to other mediums as well, including smart displays like Facebook’s Portal and Amazon’s Echo Show.Fable wants to tie those different types of screens together by making Lucy a character that is not only able to respond to her audience, but actually remember things. “With ‘Whispers,’ we are exploring this idea of memory,” said the piece’s creative director Jessica Shamash. “She doesn’t reset and forget everything,” added Billington. And by remembering things that people tell her, Lucy is going to personalize the experience for each and every viewer.
“Loan is way forward (infrastructure) development. Countries like US, China and Europe have taken loans for development of their infrastructure,” Prabhu said in an interview to Lok Sabha TV.Asked whether the government is going in for privatisation of railways in future, he explained: “We are taking debt for development of railways infrastructure, that means we are not doing privatisation. Besides there will be no burden of development on passenger fare as well as tax payers money.” Also Read – I-T issues 17-point checklist to trace unaccounted DeMO cashPrabhu expressed confidence that institutions like LIC (in India),pension funds and sovereign funds can provide debt and they will not insist on early repayment of loan. “The LIC, pension fund and sovereign wealth funds don’t insist on repayment of loans in short term, rather they want us to pay in over 30 years,” he added.On hitting the ground running, he quoted a famous saying, “Rome was not built in a day. There are few things which would be done this year like 3000 unmanned crossings will be removed and work will start immediately to improve cleanliness, safety, security and surveillance.” The Minister hinted that some initiative like train-sets, redesigning of coaches, doubling and tripling of rail lines, may take longer than expected to be implemented. On running of bullet trains in India, he said, “Our thrust would be on basic facilities first like sanitation, time bound arrival of trains which is going to be implemented in the stipulated time period. Those would be focus areas.” Also Read – Lanka launches ambitious tourism programme to woo Indian touristsOn private participation in railways, Prabhu said that there would be a system to regulate private sector players willing to invest in station development projects. On decentralisation of power to improve efficiency of railways, he said,”This will happen for the first time that more responsibility will be given to officers. It is not on Railway Minister or Railway Board which will do everything.” Earlier, in his Budget speech, Prabhu said: “We will monetise our assets rather than sell them”. On Special Purpose Vehicles (SPV), he said, “We have created new SPVs with the oil ministry, coal ministry… those will deliver. Rather than one entity, there will be multiple entities delivering.”