The effectiveness of mobile advertising is still being debated, but media buyers are already going all-in while also increasing their presence on the Web.Mobile ad spending grew 180 percent to top $4 billion in 2012, according to the latest estimates from digital marketing research firm eMarketer. At the same time, the Interactive Advertising Bureau and PwC US report Internet ad revenues totaled $9.3 billion for the third quarter.See Also: AAM Data: Mobile and Digital Monetization Expected to Rise On the mobile side, eMarketer highlights this year’s exponential growth as an outlier–the expected growth rate for 2013 is a comparatively meager 77 percent, and it slows from there–but predicts the market will surpass $20 billion by 2016.Google is still the mobile-ad king with more than $2.1 billion in revenue and 57 percent market share, but others are closing the gap.Facebook–who only began offering mobile-specific advertising via “Sponsored Stories” mid-way through this year–was the second-largest seller with an expected haul of $339 million for 2012. Mobile earnings estimates for the social giant were as low as $45 million earlier this year. Facebook had no reported mobile ad earnings in 2011.Twitter, also showing no mobile ad revenue in 2011, was this year’s fourth-largest earner with $135 million.Internet Ad Revenues Grow 18 Percent in Q3While mobile was exploding, Internet ad spending continued its steady climb through the third quarter.The sector grew 18 percent year-over-year and 6 percent from the second quarter to reach $9.3 billion.”Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,” says Sherrill Mane, SVP of research, analytics and measurement for IAB, in a statement. To stay updated on the latest FOLIO: news, become a Facebook fan and follow us on Twitter!
Apple hasn’t acknowledged the issue. iFixit noted that a repair would require a full screen replacement — costing $700 — because the cable is soldered to the display controller board.However, the site reported on Monday that the 2018 MacBook Pro has a display cable that’s 2mm longer, potentially solving the problem because it’s under less strain as the laptop opens. iFixit engineer Taylor Dixon noted that he hadn’t experienced the issue for himself, so he couldn’t confirm the cause or whether it’s solved.Apple didn’t immediately respond to a request for comment.First published March 5, 5:28 a.m. PT.Updated March 6, 2:42 a.m. PT: Adds iFixit photo. Aug 31 • Your phone screen is gross. Here’s how to clean it 1 Preview • Apple takes light-touch approach to 13-inch MacBook Pro update See All $1,399 Now playing: Watch this: Mentioned Above Apple MacBook Pro with Touch Bar (13-inch, space gray, 2017) Apple’s new 2018 15-inch MacBook Pro See it Apple Best Buy Tips for improving battery life on your MacBook Teardown site iFixit reports that 2018 MacBook Pros have a longer display flex cable than older models. iFixit Apple apparently altered a part its 2018 MacBook Pro to address the “flexgate” problem, a teardown site reported.Thousands of people complained about the issue in a petition started last year, saying it caused problems with the backlight — from a “stage light” effect at the bottom to a completely dead backlight — in MacBook Pros from 2016 onward.The underlying cause was suspected to be the deterioration of a thin display flex cable that runs through the hinge due to repeated opening and closing of the laptop over several years, iFixit reported back in January. • 2:35 Apple MacBook Pro with Touch Bar 34 Photos Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Aug 31 • Best places to sell your used electronics in 2019 reading • Apple’s 2018 MacBook Pros try to fix ‘flexgate’ problem, report says Comment CNET may get a commission from retail offers. Share your voice See It $1,184 Tags Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Laptops Apple
X AAA Texas says about 8.2 million Texans are expected to travel between now and January 2nd. That’s the most on record. Spokesman Doug Shupe says most people around the state will travel by car, about 7.6 million. That’s despite the fact gas prices have been going up. “However we are still paying among the top 10 cheapest statewide averages here in Texas compared to other drivers nationwide,” adds Shupe. The Houston Airport System is also expecting some big travel numbers. Spokesman Bill Begley says about 2.4 million people are expected to pass through Bush Intercontinental and Hobby Airports. Many of those are international travelers. “I think a big part of it is our growing route map,” says Begley. “At both airports we’re adding service to either existing international destinations or adding international destinations.”Some traveling Texans are opting for other modes. AAA Texas says about 3.5 million Texas will travel by bus or train, or go on a cruise. 00:00 /01:02 Listen To embed this piece of audio in your site, please use this code: George Bush Intercontinental websiteGeorge Bush Intercontinental Airport in Houston. Share
Dame Maggie Smith and other actors from Warner Bros.’ Harry Potter films will be giving voice to characters in the new “Harry Potter: Hogwarts Mystery” role-playing game, which is officially slated to launch April 25.In the game, players create a personalized student avatar to experience life as a student at the famed Hogwarts School of Witchcraft and Wizardry. It’s set in the 1980s, before Harry Potter’s birth.Smith, who played Prof. McGonagall in WB’s big-screen adaptations of J.K. Rowling’s best-selling books, said, “If I could attend Hogwarts as a student, I would be most excited to attend the potions class taught by Severus because it is the most exotic.”In addition to Smith, actors from the Harry Potter films providing voiceovers for Jam City’s “Harry Potter: Hogwarts Mystery” are: Michael Gambon (Prof. Dumbledore), Warwick Davis (Prof. Flitwick), Sally Mortemore (Madam Irma Pince), Gemma Jones (Madam Pomfrey) and Zoe Wanamaker (Madam Hooch). Popular on Variety ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 The free-to-play mobile game is developed by L.A. games studio Jam City in partnership with Portkey Games, Warner Bros. Interactive Entertainment’s game label dedicated to Rowling’s Wizarding World.“Harry Potter: Hogwarts Mystery” players join one of the four Hogwarts Houses before progressing through their years at Hogwarts, participating in magical classes and activities such as Potions and Transfiguration. As players improve their skills, they unlock new locations, spells and other magical abilities — and their decisions affect their character’s story arc and how other characters interact with them.The game will be available for mobile devices via Apple’s App Store, Google Play, and the Amazon Appstore. More info is available on HarryPotterHogwartsMystery.com as well as on the game’s Facebook and Twitter accounts.Separately, WB’s Portkey Games also will be publishing the forthcoming “Harry Potter: Wizards Unite” augmented-reality game being developed by Niantic Labs (the company behind “Pokemon Go”).