Watched golf this weekend—no this was not a masochistic endeavor. It was sort of a one-man straw poll on the sport that once rose like a supernova that is now descending like a fallen star.What is watching golf like without Tiger Woods?It’s like having sweet tea without the sugar; like watching Training Day without Denzel; like a Beyonce video that’s too dark to see.Empty.It does not matter the event or the depth of the field. If Tiger Woods is not playing, the panache is absent.It once was considered an overstatement to say that golf lived and died with Tiger Woods. Not anymore. Golf is dying—professionally and recreationally—as Woods makes his descent.Watching Woods play badly is more interesting than seeing world No. 1 Rory McIlroy shoot 62.Who would have thought that a Black man would dominate the sport so significantly that at one point people wondered if it was good for the game that he won so much? Here’s the thing: Everyone won when Woods was at his apex.TV ratings were sky high. Prize money exponentially increased to induce Woods to play and because sponsors were at a premium, knowing Woods was going to fill the course with patrons in record numbers and generate unprecedented TV ratings. Many who never considered the game recreationally began playing, especially in the Black community.Woods made a lot of people a lot of money as a Black man reigning over a traditionally white sport, and doing it with flair.You had to watch. And you began to think you should at least try to play. Even if you weren’t very good—which describes everybody in the beginning.But the worst case scenario happened to the game: Tiger Woods is not playing as he tries to locate a game that has been missing for some time now. His absence and the decline of golf viewership run parallel. It is not a coincidence.Phil Mickelson’s a great American player who does not have the zest of Tiger. McIlroy is as interesting as Irish coffee. A host of young, talented players have no drawing power to the casual, would-be viewer.Television ratings have dipped to levels of the absurd without Woods. The final round of the 2014 Masters lured only 7.8 percent of television viewers. That weekend produced the unique major championship’s smallest TV audience since 1993.Sunday when Tiger does not probably could have been tallied by head count by Neilson.Unless Woods’ game has deteriorated to the point where he wouldn’t want to embarrass himself, he will tee it up next month in Augusta at the Masters. Watch the ratings skyrocket, whether he plays well or not.If, by some amazing reversal, Wood is in contention on Sunday, golf executives around the country would be kissing his spikes. He moves the interest meter like no one in sports has since Michael Jordan.Outside the PGA Tour, golf is losing, too. TaylorMade-Adidas Golf, the world’s biggest maker of golf clubs and clothes, had sales plummet 28 percent last year, its parent company Adidas said to The Washington Post.More stats: Sports & Fitness Industry Association data show those who said they played golf at least once last year has fallen to one of its lowest point in years. Young people—that coveted 18-to-30 demographic—playing golf has fallen an incredible 35 percent over the last decade.And more stats: More golf courses closed than opened in 2013 for the eighth straight year, according to the National Golf Foundation. And the number of course closures has sped up, averaging 137 closings every year since 2011, data from golf-industry researcher Pellucid show—right around the time Woods began to fall apart.“There’s nobody out there who’s going to save us,” Pellucid’s president Jim Koppenhaver said at a Professional Golfers Association of America gathering in January. “We have to save ourselves.”Tiger Woods gave golf a great gift. An identity. A reason to watch. Inspiration to play. All that’s fading now, and the numbers say the descent is in full throttle. As he works to get back to form, the game continues to diminish in stature and interest. Now, you can bet all those who were rooting against Woods are now praying for him to save the sport.
Road Accident logoThree people, including a physician, were killed in a road accident at ‘Egaro Mile’ point on the Thakurgaon-Dinajpur highway under Kaharole upazila in Dinajpur district on Friday, police said.“The accident occurred when a passenger coach and a rented car collided head-on there at 3.30pm killing two car passengers on the spot and injuring the car driver,” said Dinajpur’s Doshmile highway police camp in-charge sergeant Sarwar Jahan.On information, highway police rushed to the spot, recovered the bodies, rescued the injured person and sent him to Dinajpur M Abdur Rahim Medical College Hospital where physicians declared him dead.The deceased persons are physician of Rangpur Diabetic Samity Shamiul Kabir Russel, 40, medical representative Shafiul Alam, 40, of Gaibandha and driver Shahjahan Ali Bhutto, 40, of Dhap area in Rangpur city.Russel hailed from Gauripur in Mymensingh and joined the diabetic samity five months ago and used to go to Thakurgaon on every Friday by rented car to render services there to diabetic patients.The accident occurred while he was returning to Rangpur from Thakurgaon after providing services to patients there.“We had brought the bodies to Doshmile Highway Police Camp from where those were handed over to their relatives,” sergeant Sarwar added.Confirming the accident and deaths, Kaharole police station officer-in-charge Aiyub Ali said the tragic accident occurred amid inclement weather.
Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Entrepreneurs have abundant energy, drive, ambition, ideas and sweat. What they lack is time. That’s why they only have time for the advice they want.At the recent Accelerate Your Business event Entrepreneur held in partnership with Microsoft in Denver, it became clear that their interests rest under just a handful of key pillars.InspirationIt’s not easy being an entrepreneur. Normal people take a job, work and collect a paycheck. Entrepreneurs work under different priorities. They have an idea, a solution to a problem, and they work tirelessly to build products and services — all without the safety net of a sure paycheck and benefits. It can be heroic work, and it has a nine-in-10 chance of abject failure.What keeps them going? The inspiration of others. Hearing that someone as successful as Alexis Ohanian could have started his professional life with so much rejection helps entrepreneurs recognize that they’re not alone in the world and that their own setbacks don’t mean that their business is doomed.Sales and customer service.Your idea doesn’t turn into a business until you get your first customer. Plenty of people have good ideas. Fewer people act on them, and even fewer actually find a market for them. Getting advice on how to land that first sale, and, more importantly, how to convert that into repeat business, is some of the most sought-after guidance for entrepreneurs.Take building customer loyalty, an area of expertise of Carol Roth, the business expert and host of the TBS business show America’s Greatest Makers. Roth told the Accelerate event crowd that entrepreneurs need to develop long-term, loyal customers. In an approach she calls “Customer Loyalty 3.0,” she said the goal is to get raving fans to tell other customers about your brand or company. When you factor in the expense of trying to reach new customers and the high lifetime value of each individual customer, loyalty needs to be a top priority for every business.Data management and security.Every company nowadays, no matter what they do, says they are a “data” company. Yes, that’s a marketing hook, but it has a grain of truth in it. Every transaction, every interaction is recorded and stored. So every company collects and can use data. Here’s the good news: It’s easier than ever to use data to improve both your business and your customer experiences. Gene Marks, president of The Marks Group, which sells sales and marketing software, says the bad news is that bad actors get more sophisticated every day at trying to steal that data — and your business is liable. That’s made security a big concern for companies of all sizes. Watch Now: Run a Better Business Using Data Webinar with Gene MarksOn the bright side, it’s never been easier to store and secure that data. Jordan Chrysafidis, vice president of U.S. OEM at Microsoft, told the crowd that new cloud services really allow for a better mobile experience for business owners. As mobile becomes less about devices and more about the overall tech experience, having secure and easy-to-use cloud services becomes more important, Chrysafidis said.Gadgets.The devices we use to do business each day are increasing in capability as they decrease in size and weight. Kirk Godkin, a device evangelist for HP, often holds up a small phone and announces that this is the PC of today. Much of device development is designed for mobility, which shouldn’t come as a surprise since the workforce today are becoming increasingly mobile and virtual.Most entrepreneurs can’t get enough of new devices. The smaller, the better, provided they can also increase productivity.Behavior.Entrepreneurs, more than other groups of business leaders, are fascinated by what makes people tick. That desire is two-fold: First, understanding what drives customer decisions helps plot a sales strategy. In this regard, there are some ways in which our minds work in predictable ways, says Jon Levy, an expert in behavior and adventure, who also spoke at the Accelerate Your Business event. In fact, you can actually change people’s decisions simply through suggestion. “But with that great power comes great responsibility,” he said. It’s a dangerous line to cross to influence someone as opposed to manipulating them, he said.As for personal behavior, entrepreneurs devour any advice on how to personally find an edge. Whether it’s how often to sleep or how much exercise to get or even what habits to follow, entrepreneurs want any advice and guidance they can get to make them work more efficiently, think better and live smarter.Networking.Entrepreneurs want to connect, with customers, with vendors and with each other. For the first time, at the end of the recent Accelerate Your Business event, we held a Networking in Minutes event, where attendees were able to spend a few minutes with each other and presenters from the conference. Think of it as speed-dating meets networking.The feedback? There was a value in being able to interact with one another.To learn more about Entrepreneur’s upcoming events, visit https://www.entrepreneur.com/events. Register Now »
Register Now » Growing a business sometimes requires thinking outside the box. The digital age is upon us, and it is unsparing in its reach. Every aspect of a company needs innovating in order for the organization as a whole to stay ahead of the competition.Related: 4 Ways Entrepreneurs Can Embrace the Next Phase of Digital Maturity, ‘Cognitive Transformation’In this world of demanding consumers, then, catching their attention via effective messaging is vital to begin any relationship, and only continued — and excellent — marketing will sustain a loyal customer base in a time of constant disruption.Here are five ways to build a better marketing strategy using innovative technology, and to stay ahead of the game in the digital age.1. Use blockchain as a tool to reach consumers.Today’s web ecosystem is one of interconnected subcommunities. The vast scope and nuances of these communities can make it hard to segment them into distinct, targetable groups. It also makes it harder to reach these distinct communities without an intermediary. However, technology like the blockchain is making it easier than ever to reach out directly to these types of groups.Related: When It Comes to Innovation, Go Big or Go HomeThe potential of a marketing tool to be able to reach a global community in a hyper-targeted, peer-to-peer fashion is on the horizon. If the disruption blockchain is capable of is any indication, this tech should be keeping status quo web marketers up at night.2. Target connected channels.Web channels and forums are based on interests, but are completely sustained by the free flow of information, relationships and exchange among their members. While some tend to be static or exclusive, many are constantly growing, sharing and adapting organisms. Finding and targeting these communities should be a key plank in any effective marketing strategy.For example, blockchain content platforms like DAC are global, decentralized and absolutely dependent on the constant communication and exchange of information among their members. For DAC, this means using blockchain technology to incentivize audio content creators and their fans to build and develop a robust content community..The blockchain-based audio-content website model aims to create and foster a sense of community among music fans across the world. In today’s web, messaging to one of these members is a way to message to his or her entire network — which should have any savvy CMO champing at the bit.3. Incentivize a community of supporters.The digital age has created many new channels for companies to reach their target audience, but many established digital marketing techniques have become less effective in recent years. Instead of solely advertising a message to your audience, you can achieve more impactful outcomes by incentivizing that audience with benefits that turn its members into active supporters of your company.Blockchain startup Agora, which offers end-to-end verifiable voting technology, has incentivized an audience through its token bounty program as well as the company’s core product. Agora has engaged its community by offering rewards to those who share its message on social media and other channels.Agora has also built reward mechanisms into its own voting platform. Through one such mechanism, governments can reward voters, using Agora’s tokens, for casting a ballot, which may ultimately serve to increase global political participation.4. AI has already arrived, and it’s smarter than you.Once the stuff of science fiction, artificial intelligence has recently exploded in scale and practicality. It is showing tremendous promise as a tool for marketing and messaging. As companies like Google develop efficient and effective marketing AI, incorporating this tech into future marketing plans will be crucial for any company that wishes to survive.Self-taught AI will be able to create more efficient algorithms than any human is capable of programming, meaning that customers will be reached more precisely and effectively than ever before.AI could even be responsible for creating marketing content, instantly adjusting its messaging according to user response. Anyone expecting to keep up with the growing number of platforms and segmentations that will define the digital age must begin to understand and embrace artificial intelligence as the uber-tool it will become.5. Big data is only getting bigger — so, use it.The current juggernaut technology in online advertising is the aptly named Big Data. Collected from the web habits of billions of users, this data is used by advertisers to classify and predict the habits of its consumers. Big Data will only get more important as the internet continues to grow and influence more aspects of our lives.Related: How Blockchain Is Creating a New Future for Digital MarketingThe internet of things (IoT) will be the interconnected network of all appliances and machines in one’s life. For example, sensors detecting the temperature will be able to communicate and adjust every appliance in the household to the ideal setting. This expanded network will create increased amounts of data, all of it useful for marketing purposes and targeting. The company that successfully models this IoT data will be able to conquer the future of marketing.How do you think technology can influence the future of marketing? March 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global