“From LaLiga, we wanted to support all those people who will face their third weekend of quarantine and, at the same time, raise funds to acquire medical supplies. We are very happy with the great response we have received from all fronts. Footballers, clubs, artists and sponsors have all joined us in this initiative. And I am convinced that together we are going to create something “, Óscar Mayo, director of Business and International Development of LaLiga, has assured.International artists and stagesAlejandro Sanz, David Bisbal, Aitana, Sebastián Yatra or Antonio Orozco are just some of the big names who will join many other relevant artists next Saturday, who will lend their voice to this cause of solidarity. The names of the rest of the singers will be revealed throughout the week through LaLiga’s social networks and the profiles of the artists and players themselves.The sponsors of LaLiga: Santander, PUMA, EAsports, Budweiser, Rexona, BKT, LiveScore, Clear, El Corte Inglés, Samsung, Panini, Sportium, Deliveroo, Allianz, STIHL, Mazda, Danone, Marqués del Atrio, VITALDENT, Mailboxes and RENFE , They have not hesitated to join this initiative by lending their support and making this charity festival visible.LaLiga is played at homeThis festival is part of the LaLiga play at home campaign, that seeks to support fans for the duration of the quarantine, to make it more bearable and to raise awareness of the importance of not leaving their homes to stop the expansion of COVID-19.This concert comes just a week after #LaLigaSantanderChallenge, the virtual challenge that influencer Ibai Llanos launched to all LaLigaSantander clubs to play a FIFA20 tournament. The tournament, which ran from Friday to Sunday, raised more than 142,000 euros, which will go to UNICEF to help fight COVID-19. The extension of the state of alarm decreed by the Government because of COVID-19 means that Spaniards must remain at least three more weeks without leaving their homes. In this context, LaLiga, in collaboration with Banco Santander, Universal Music and the rest of its sponsors, players, clubs, artists and GTS, have launched the ‘LaLigaSantander Fest’ initiative. The first charity festival with a global impact that seeks to raise funds to acquire products necessary to combat the COVID-19 pandemic and which will be channeled following the government’s health priorities, in coordination with the Superior Sports Council (CSD).It is a solidarity macro-concert that will unite for the first time 20 top-level artists virtually and that will have the presence of footballers from all the LaLigaSantander clubs. This solidarity festival will air next Saturday, March 28, starting at 6:00 p.m. for fans around the world. A total of 20 national and international artists of the stature of Alejandro Sanz, David Bisbal, Aitana, Sebastián Yatra or Antonio Orozco, never before together in the same initiative, they will participate in. Along with them will be 20 footballers from LaLigaSantander teams, who have not hesitated to join this initiative launched by the club association.All of them will participate from their respective homes. It will be broadcast simultaneously in all countries of the world. It can be followed through all LaLiga channels and the LaLigaSportsTV platform, as well as through the Movistar LaLiga channel. Similarly, LaLiga will offer the signal to all international broadcasters who wish to broadcast it. The donations, which can be made through the Santander Foundation through various channels that will be announced soon, will aim to raise funds for the acquisition of medical supplies, always in coordination with the health authorities and the CSD.
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With almost half of the Shangri-La’s future developments set in China’s so called ‘secondary cities’, the Hong Kong based hotel company is preparing for a new market and a new traveller.From the cool of Shangri-La Sydney’s Horizon Club Lounge, the blistering heat of a Sydney summer looks relatively appealing, but talking to Shangri-La Hotels and Resorts corporate communications director Maria Kuhn, it is new Asian destinations which beckon.Set to open in the second quarter of this year, the Shangri-La Hotel, Manzhouli, on the China/Russian border is likely to cater to travellers from what is the largest inland port of entry in China.Featuring a range of restaurants including (what is likely to be very popular with Shangri-La’s potential target market) a Russian cuisine restaurant and 200 rooms, the new hotel is set to not only take advantage of the region’s potential but also encourage it.So too for China’s Chongqing, Haikou, Yangzhou, Diqing and Shenyang, destinations not common in the West.“You have to remember ‘secondary’ cities in China are home to millions,” Ms Kuhn told e-Travel Blackboard.“We have already got a strong base in China’s primary cities such as Beijing and Shanghai and we can actually build on that base and explore further into new regions.”According to Ms Kuhn, the focus beyond China’s primary cities will also bring a new generation of hospitality to the country thanks to training programmes such as the Shangri-La Academy.The hotel group has projects in Austria, Canada, mainland China, India, Macau, Malaysia, Philippines, Mongolia, Russia, Qatar, Sri Lanka, Turkey and the United Kingdom in the development pipeline. Source = e-Travel Blackboard: G.A