second chapter why does network competitive bidding succeed?
in the traditional economy, through the concept of transcendence and shaping the success examples of brands such as Super Girls’s plan, meet the eye everywhere, surpassing the old rules before television singer selection of naobaijin planning, talent shows itself; the courage to break through the traditional health products advertisement, "to this year’s holiday gifts, gifts received only melatonin" slogan, the melatonin beyond the traditional health care advertising propaganda concept, and a gift directly into the camp, let a person think of mentioned gift melatonin, which is the brand!
two take the differentiation line, the brand can have a larger space for rapid growth
originally here want to practice ladder network as an example, but inevitably introduce too much ladder too boast about ladder network, the case in the future or by everyone to write it here, Wang Yihui, thank you for the first
Sun Tzu said: Forewarned is forearmed.
as the highest realm of website operation – website brand and website culture, it must be included in the operation strategy from the beginning of website planning.
network bidding marketing profiteering is because of asymmetric information. One is the asymmetry of product cognitive information, and the understanding of products is accomplished only through a single advertising page Multimedia. You can increase the attractiveness of your product to increase your attractiveness and increase your sales to make a big profit. On the other hand, the asymmetry between the price and the value of the product, which should be said to be essential. Because the other party does not know how much your product costs, but the product in the minds of consumers have high value, so you can do a very high price for sale, resulting in huge profits.
4, the size of each alliance threshold is getting lower and lower, individuals, small and medium-sized companies so that more people have the opportunity to try online bidding marketing.
in the course of the network bidding marketing concept is my personal understanding of the concept, is my actual operation in the process of experience and summary. In short, that is, through the network to buy or create traffic to sell their products, this is to do and Taobao’s business is not the same, this is a proactive marketing process. Just said that the use of purchasing traffic or create traffic, in fact, simply say that is to advertise themselves, but this advertising model is completed on the network. Now the network is developing very fast, increasing the number of Internet users every day. Advertising on the Internet, because current technology makes target customers very accurate keyword matching, and thus low cost. For example, sh419 keyword promotion, etc. are very accurate, each click 3 cents.
3, the logistics industry has developed rapidly and gradually mature. The rapid development of the logistics industry to provide a convenient trading places of various types of receivables, reducing the risk of consumers for online transactions, improve the online behavior of credibility, greatly improves the network auction marketing turnover and profits.
a from the concept of transcendence, in order to build a brand out of the
network bidding marketing is a new and successful marketing model which has developed rapidly in the past two years. Shortly after the advent of the Internet, the Internet based marketing campaign continued to explore, and achieved great success in the last two years. The main reasons for success are:
beyond the concept, is beyond the shackles of traditional ideas. Many successful foreign Web2.0 website in recent years, it reflects the transcendence of traditional concept of Web site operators, such as youtube, MySpace, digg and so on, they to several people, dozens of personal power, to go beyond the concept of Web1.0 beyond the traditional many talent shows itself, the Internet giant, to China future also appears more of this website, dare to from the concept of Transcendence Theory and models at present, and even started even beyond the Web2.0 called Web3.0, known as the Wang Yihui who dare to go beyond 2 original idea of Wei business model, bold overturned the BBS operation of old rational read, I can, you can!
even if it is a large and comprehensive portal website, finally retain users’ s brand image is the difference, because of the difference existence, and make the major portals maintained a sustained competitive advantage, the new network of NetEase, Sina mailbox, this is where their characteristic.
The basic reason for
Chapter 1 what is network bidding marketing
2, the network from the role of a single media continues to infiltrate the financial sector, online payment platform, personal online banking development is very rapid, for online transactions to provide a great convenience.
1, the number of Internet users continues to increase, everyone’s recognition of the Internet, the trust level of Internet transactions continue to improve. According to the latest statistics, China has 172 million Internet users, all over the country, is expected by 2010, China’s Internet users will reach 200 million. Although network cheating happens frequently, generally speaking, the credibility of online transactions is getting higher and higher and more and more standardized.
as an attempt to become the biggest comprehensive portal website, finally will inevitably form a differentiated competition, other sites should be more differentiated as the start of the set, and other sites in different brand image in the user, I have no people, I have excellent people, I have excellent the "special", especially how to do? Wang Yihui will appear in a future article ladder continue to reveal you ~