is looking forward to consulting recently released China digital products online sales statistics report 2009. The report predicts that in 2009 China’s online shopping market size will reach 268 billion yuan, by 2010 this figure will grow to $464 billion, when online sales will account for more than 3% of the total retail sales of social commodities.
, digital products online retail will continue to grow rapidly. 2009 all digital products online shopping transaction volume will reach 60 billion yuan, by 2010 China’s digital products online shopping market will grow to $92 billion. It is reported that the survey collected about 40 thousand Internet users through the Jingdong sample mall, taobao.com, pcpop.com, home computer and Tencent and other four major portals and many other sites, is the history of the largest users of consumer behavior survey. Digital products and online retail has a natural combination of points, consumers are facing a strong ability to consume young people, so the rapid development of digital products online retail.
according to masamochi Advisory online shopping survey report of 21 city data, 2008 Chinese digital products online trading volume reached 38 billion yuan, accounting for 27% of the total online shopping transactions, as online transactions accounted for more than one of the top products. In the first half of 2009, only including mobile phone, notebook computer and digital camera, Chinese Internet users through the Internet purchase amount reached 20 billion yuan, with the first half of 2009, Gome Electrical appliances including home appliances, sales of very.
chart 1 China digital products online shopping transaction amount
in all digital products, mobile phone, notebook computer and digital camera are three kinds of typical products, according to consulting forecasts, 2009 mobile phone online shopping transaction volume will reach 25 billion yuan, becoming the highest amount of digital products online shopping categories, notebook computer and digital camera online shopping turnover reached 9 billion and 3 billion.
a thriving, low-cost mobile phone is the mainstream
According to the
mobile phone online shopping transactions the seller is located, Guangdong province is the largest province of the sale of mobile phone online, accounted for all mobile phone online shopping transactions 14.2%, from the buyer’s point of view, Guangdong is also a mobile phone online purchase of most of the provinces, trading accounted for more than 13.4%. Overall, the eastern coastal areas are the main trading area of mobile phone online shopping, but Sichuan has ranked fifth in the buyer’s turnover, the seller also accounted for a total of seventh.
chart 2 mobile shopping transactions in different regions of the amount of
consumers to buy online mobile phone price is relatively low, the average price of 876 yuan per cell phone. From a quantitative point of view, the proportion of 500 yuan of mobile phones accounted for less than 32.7%, the number of mobile phones accounted for $500 ~1000 accounted for less than $1000, $32.9%