Technology outfit Androme has launched what it describes as an all-in-one TV platform. According to the company, Androme.tv is already being deployed by Portuguese cable operator Nowo and Maltese cable operator Melita for their recently-launched advanced TV offerings, according to the company.Androme, which has developed services for Telenet and Liberty Global previously, is pitching Androme.tv as a multi-device end-to-end TV platform that enables services including live TV, video-on-demand, catch up TV, startover TV and local and network-based DVR across multiple devices.“Maintaining consistency in high user satisfaction is a challenge currently facing the market. In the coming years, this will remain important as telecom companies come under pressure to serve the right content to their end users via, for example, recommendations,” said Raf Van Ham, founder of Androme.tv.“With androme.tv, we offer the TV functionality that is desperately needed in the telecommunications and broadcast industry: the agile and cost efficient deployment of TV platforms. We focus on working this way so we can better adapt to new trends in the competitive and fast-moving TV ecosystem.”Portugal’s Nowo launched its new TV service early last year, with Androme supplying the user interface. Other technology partners include infrastructure provider VP Media Solutions, compression specialist AWS Elememtal, security provider castLabs and CDN specialist Broadpeak.Melita also launched its new TV service last year, tapping set-top supplier ADB for an RDK-based platform.