ShangriLa well placed to take on Chinas secondary cities

first_imgWith almost half of the Shangri-La’s future developments set in China’s so called ‘secondary cities’, the Hong Kong based hotel company is preparing for a new market and a new traveller.From the cool of Shangri-La Sydney’s Horizon Club Lounge, the blistering heat of a Sydney summer looks relatively appealing, but talking to Shangri-La Hotels and Resorts corporate communications director Maria Kuhn, it is new Asian destinations which beckon.Set to open in the second quarter of this year, the Shangri-La Hotel, Manzhouli, on the China/Russian border is likely to cater to travellers from what is the largest inland port of entry in China.Featuring a range of restaurants including (what is likely to be very popular with Shangri-La’s potential target market) a Russian cuisine restaurant and 200 rooms, the new hotel is set to not only take advantage of the region’s potential but also encourage it.So too for China’s Chongqing, Haikou, Yangzhou, Diqing and Shenyang, destinations not common in the West.“You have to remember ‘secondary’ cities in China are home to millions,” Ms Kuhn told e-Travel Blackboard.“We have already got a strong base in China’s primary cities such as Beijing and Shanghai and we can actually build on that base and explore further into new regions.”According to Ms Kuhn, the focus beyond China’s primary cities will also bring a new generation of hospitality to the country thanks to training programmes such as the Shangri-La Academy.The hotel group has projects in Austria, Canada, mainland China, India, Macau, Malaysia, Philippines, Mongolia, Russia, Qatar, Sri Lanka, Turkey and the United Kingdom in the development pipeline. Source = e-Travel Blackboard: G.Alast_img

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