Season of gold

first_imgMMTC’s flagship event ‘Festival of Gold’ has returned this festive season to dazzle the city with handpicked collections of hallmarked gold and certified stone-studded jewellery, silver and gold medallions in 999 purity, and the latest range of Sanchi silverware in 92.5 per cent purity. The event was inaugurated by dignitaries from the Dept of Commerce, Ministry of Commerce & Industry and by the senior management of MMTC on the evening of October 27, and will continue until November 10 (excluding November 5 and 6)at Hotel Ashok, Chanakyapuri as well as MMTC’s sales outlets across the city.   Also Read – ‘Playing Jojo was emotionally exhausting’MMTC, the only government of India enterprise in the jewellery sector, has been holding its annual exhibition-cum-sale of hallmarked jewellery, the ‘Festival of Gold,’ since 1994. However, due to restrictions imposed on gold imports by the government of India over the last few years to check the fiscal deficit, availability of the precious metal had been sparse for the domestic industry and the popular event had to be put on hold for two years. With the recent relaxation in these conditions, the company has brought back the much-awaited exhibition-cum-sale on a grandiose level with collections from different states of India, medallions in various denominations and competitively-priced Sanchi silverware items.  Also Read – Leslie doing new comedy special with NetflixThis year’s edition has been attracting customers in droves since day one, and has registered record footfall with sales touching the 16 crores mark in the first week of the event. On every customer’s wish list here is the temple style jewellery from the southern states, handcrafted gold jewellery from West Bengal, and MMTC’s special bridal range of jewellery. There is in fact something for everyone here, whether one is looking for something traditional or contemporary, plain or studded, heavy or light, for gifting or to add glitter of gold at the event, noted cinestar Neha Dhupia, who visited the Festival on the evening of November 3 and expressed her delight at being able to visit the one-of-its-kind event.  Dhupia, who has been a part of MMTC’s gold event in the past also, took a leisurely round of the many counters at the exhibition and interacted with the MMTC management as well as the guests and the media.MMTC has been assigned the prestigious responsibility of marketing the India Gold Coin by the government of India, being regarded as the sovereign and national coin of India. The India Gold Coin is being minted in denominations of 5 gm and 10 gm and bears the Ashok Chakra. Once launched, the India gold coin will be made available at various outlets of MMTC alongwith the ‘Festival of Gold.’last_img

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